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An interface for exchanging with customers, a tool for streamlining operations or a lever for developing new sources of income... The usefulness of mobile applications is well established.
Many businesses understood this and seized the opportunity. At the end of 2022, there were more than 3.5 million applications on the Google Play store and more than 1.6 million on the Apple App Store.
However, choosing to launch a mobile application project and putting online an effective application that really meets user needs is not necessarily a logical next step! Nearly a million applications — particularly on Google Play — are therefore considered to be of poor quality. A major risk for the company that is at the origin of it: because investing time and money in a project that, due to lack of quality, ergonomics, intuitiveness or security, would not win the support of users, it is the assurance of having to start from scratch — or even abandon it for good.
It is this reality that prompted us to share with you our beliefs in mobile app development. What questions should you ask yourself before you start? What points of attention? How do you choose the technology that best suits your needs and those of your users? What are the essential steps? And of course, how do you choose the right partner?
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